Digital asset management (DAM) is a system that organizes, shares, and stores digital assets in a central location. It works to amplify the benefits you receive from creative files, such as videos, images, and other media. Put simply, DAM is a solution for a company’s content storage and sharing.
With digital asset management in place, various departments in your company can accomplish their goals, and it allows them to easily find assets, which helps unleash their creative potential. A company with an effective DAM solution has a consistent brand message through all campaigns and projects.
Keep reading to learn more about how a DAM setup can help improve your business’s value here.
1. Supports a Faster Time to Market
With digital asset management, you can discover new assets, create new formats, and get new campaigns launched faster. What this means is that your creative and marketing teams can quickly respond to your changing and new customer expectations, along with the latest market trends.
With DAM in place, you can keep your brand fresh and current all while being able to capitalize on new opportunities as they arise.
2. Keeps Your Business Competitive and Current
Data volume is something that continues to grow. New devices are being introduced all the time, and new formats are added to the information and media landscape. Customer’s expectations for relevant, meaningful, and personalized content are also growing.
With a full-featured DAM in place, it can help ensure your business isn’t left behind as the changes occur, and it allows you to capitalize on the new opportunities that occur in the future.
3. Mitigate Risk of Security Issues and Copyright Non-Compliance
Large asset collections require you to carefully track which ones are licensed for use, and where they can be used, for how long, and under what circumstances. It’s important to note that copyright laws differ across international sites, which makes this even more complicated.
With a DAM, you have digital rights management features. This helps to ensure that you remain legally compliant, avoid financial damage or penalties to the corporate reputation, and reduce liability.
When a DAM is offered as managed services engagement, it also allows you to store and to manage your digital assets in a hosted and controlled environment that’s secured, based on industry best practices.
4. Futureproof Your Investments
Make sure your asset management tool can handle all the things you need today and in the future. Select your solution wisely, with the future in mind.
Outgrowing and replacing solutions, with the loss of productivity and costs that are implied, aren’t worth it – nor is it worth investing in a solution from vendors that may not be around in a few years, or one that doesn’t have the support capabilities or expertise needed to help you succeed.
Digital Asset Management Solutions are an Invaluable Asset
As you can see, there are countless benefits offered by utilizing digital asset management in your business. If you wish to see all these benefits, then finding the right service provider is necessary.
Find out more about DAM and the solutions we provide by contacting us today. Our team can help you achieve your goals. Or hit me up, Houston Durand, directly.